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Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success Story
Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up.
Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John’s Cider Mill.
You'll gain an insider’s look at how to:
Analyze craft products, their distinct challenges, and dynamic market
Write a winning business plan that promotes growth and secures funding
Keep overhead low and margins high with options like self-distribution
Capture customers and create evangelists with the story behind the brand
Enhance the brand experience with events, taprooms, tastings, and tours
Develop invaluable relationships with distributors and restaurants
- Sales Rank: #22010 in Books
- Published on: 2015-06-30
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .50" w x 6.90" l, .0 pounds
- Binding: Paperback
- 282 pages
From the Back Cover
Start Your Own Microbrewery, Distillery, or Cidery
Craft alcohol has come out of the garage and into the limelight. Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up. Our experts, teamed with food and beverage writer and enthusiast Corie Brown of Zester Daily, introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John’s Cider Mill.
Brown and team deliver an in-depth review of these thriving industries and coach you in identifying ideal business models, best practices for launching a new craft product, valuable regulation information, and more.
Gain an insider’s look at how to:
Analyze craft products, their distinct challenges, and dynamic market
Write a winning business plan that promotes growth and secures funding
Keep overhead low and margins high with options like self-distribution
Capture customers and create evangelists with the story behind the brand
Enhance the brand experience with events, taprooms, tastings, and tours
Develop invaluable relationships with distributors, retailers, and restaurants
Packed with priceless insights, advice, checklists, worksheets, and valuable resources, this guide details what you need to know to go from alcohol enthusiast to entrepreneur. Start brewing your own business today!
About the Author
For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family—Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, EntrepreneurEnEspanol.com, and our industry partners—to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.
Corie Brown is the cofounder and general manager of Zester Daily, a cooperative of 70 professional journalists writing about all aspects of what we eat and drink. She is a professional journalist who has been on staff with BusinessWeek, Newsweek and the Los Angeles Times and recently authored a cover story on Internet marketing guru Seth Godin.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good starting ground
By Sandra Navarro
Great reference to start with literature about building a business in brewing or distilling. Thought it leaves some loose ends its pretty good and gives you the grounds to look for complementary info plus it advices more literature on the topic for further reading. It also gives you a good idea on how the market looks right now for anyone wanting to start a business in craft related industries
1 of 1 people found the following review helpful.
Easy read, contained lots of pertinent information
By Noel A. Garcia Jr.
Easy read, contained lots of pertinent information. Will apply knowledge gained when I start the process to open my distillery.
2 of 2 people found the following review helpful.
Five Stars
By Steve Norlock
It was a gift for someone, they are enjoying it.
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